![]() For example, paginations buttons at the end of a page are changed to infinite scrolling so there is no discreet stopping point and a conscious decision to go to the next page is not necessary. Omnibox's entire goal is to bounce the user to their destination as soon as possible similar to a Google search page.Īs an aside, reducing decision-making is one-way apps are made more addictive. All you need is Chrome and a tracking number. You don’t need any third-party programs to track a package from UPS, FedEx, USPS, or DHL. ![]() Here are some of the things you can do with Google Chrome’s Omnibox. However, by combining them it's one less decision a user has to make. Google’s address bar is also called the Omnibox. In the past, these two boxes were separated. The primary outcome of this philosophy is combining the search and address bar. In other words, reduce the number of decisions needed to be made to go to a certain page. And it is designed with a specific UX philosophy: reduce cognitive overhead. ![]() I use the browser’s address bar several times a day but I never thought deeply about its design.
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